Let's talk about innovation. One of the most important in the last few months is the enhanced reality. This is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer.
With the computer or an Iphone, the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects can be stored and retrieved as an information layer on top of the real world view.
Current applications of enhanced reality:
- Advertising: Marketers started to use it to promote products via interactive enhanced reality applications.
- Prospecting: In the fields of hydrology, ecology, and geology, enhanced reality can be used to display an interactive analysis of terrain characteristics. Users could use, modify and analyze, interactive three-dimensional maps
- Architecture: Enhanced reality can be employed to simulate planned construction projects
- Entertainment and education: It can be used in the fields of entertainment and education to create virtual objects in museums and exhibitions, theme park attractions, games and books
Futur applications:
It is important to note that augmented reality is a costly development in technology. Because of this, the future of this innovation is dependent on whether or not those costs can be reduced in some way. If it becomes affordable, it could be very widespread but for now major industries are the only buyers that have the opportunity to utilize this resource.
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